How to Capture People’s Attention with your Blogs
By Matthew Mongeon
What can I do right now to keep you reading this page all the way to the very bottom? Well if I were to do that I’d need some way to gain your attention without you clicking away. This can be an extremely difficult task, especially in the fast paced world wide web. But it doesn’t have to be.
If you’re looking for practical ways to capture people’s attention then let me tell you, you’ve come to the right blog. Now before we get into the good stuff on how we can get you a higher click through rate on your tweets, higher site traffic, and hopefully give you some tips for some better web content, I want to answer the question of “Why should I really care about capturing people’s attention?”
Well first let’s start with something that almost all companies who blog have come to realize. Blogging boosts your SEO. Google and other search engines love to see that your company makes regular updates to your website through blogs, but does that mean that you can just whip up a quick, lousy blog post and get the same results? Of course not! A HUGE factor in how search engines rank where your website is on their results is the quality of your web “content”. And how do search engines check the quality of your content? Do they have a mass amount of interns read over every page on the internet? Do they have a super-secret intelligent computer that is smarter than us and has read everything on the internet? All good theories, but wrong! (Although Google might be working on that robot one). Search engines look at if people are staying on your pages to read them and the overall reading experience. So if you want results you’re going to have to keep people’s attention on your blog!
Now let’s get into the good stuff! Let’s capture people’s attention and get you some results! So where do we start? Well that’s simple! You start with the unexpected! Your first sentence is what can ignite the explosion of interest in your reader’s minds. So what are some good tactics to take for writing an opening sentence? Well let’s take a look at how the speakers from the mega popular TED Talks open up their speeches.
Simon Sinek starts off by asking his audience a deep question – “How do you explain why some people are able to achieve things that seem impossible?”
Jamie Oliver on the other hand starts off with a shocking fact – “Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat.”
Pamela Mayer decides to start her talk off with a joke – “Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar.
Ric Elias captures his audience’s attention by giving his audience an exciting visual image – “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack, clack, clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”
Get your big idea across in one short and concise headline that attracts your target audience. This is the single biggest factor in your blog’s click through rate as it tells the reader what your blog is all about. Similar to the opening line of your blog you want to surprise your reader, but the most successful headlines can spark your readers curiosity and make them want to know more. A common tactic is using a question as your headline: “How I improved my memory in one evening?” “Do you make these mistakes in English?”
Pictures, Pictures, Pictures! Adding some good photos relating to your topic is proven to make your content more memorable and Google LOVES to see the presence of images on a site as it helps with increasing your quality of web content. The top ten ranked sites in Google’s search results tend to have between 6-8 images on a page, so including some nice pictures in with your blogs can bring you SEO success.
Keep it Short
Stop talking before they stop listening. You want to get your point across while people are still willing to listen.
Wrap it Up
If you have successfully gotten your readers attention all the way to the bottom of the blog then this is where you get your reward as you can give your readers a link to somewhere that you would like them to go. If you’re a company blog then you’ll most likely want to put a link to your companies Contact Us page. If you’re a Blogger then you’ll most likely want to bring them to your other Related Blogs. And there you go! You made it all the way to the bottom of the Blog and my work is done, now go forth and have all eyes on you.