Category Archives: Search Engine Marketing

Jun 05
Mobile_in_store_research

Mobile “I want to buy” moments

Mobile searches have changed the way that consumers buy products. Instead of having to do all the research at home and going out to buy the product, we are all able to pull out our phones and do a quick comparison on 2 products that are in store. I’m a big fan of Bourbon and […]


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Facebook Advertising – Recent Additions

Social Media like Facebook, Twitter, Instagram, Google+, Linkedin and many others have become huge platforms used by entrepreneurs and business owners to provide brand awareness, acquire traffic and increase sales and leads. Facebook claims to have 1.28 billion active users with over 800 million active daily users. You can guarantee whatever niche business or industry […]


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Oct 27
no one clicks on paid ads, right?

No one clicks on paid ads, right?

Well actually, they do! In fact, paid search ads account for 64.6% of clicks when people are specifically looking to purchase something (using high commercial intent keywords).1 And, on average, the ads on the top of the page as well as the first 3 along the right hand side attract about 25% of clicks on […]


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Oct 20
Rocket SEO Google Partner Page

Rocket SEO is officially a Google Partner!

Rocket SEO is officially a Google partner. Your Hamilton SEO company has taken the tests and met all of the criteria to make us certified Google Partners. You can find our office Google page here: https://www.google.ca/partners/?hl=en-US#a_profile;idtf=4240328347;  What does this mean for our customers? It means that our services have been put to the test and that […]


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Oct 07
SEO Quiz chalkboard

How Much Do You Know About SEO? Take Our SEO Quiz

Online marketing; especially SEO can be a confusing subject to get a grasp on when you are running a local business. As the business owner you have a lot of things to think about like lead generation, rent, inventory and billings. But you can’t completely ignore marketing because it is a major part of any […]


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Sep 26
Two Pumpkins

With SEO, Timing is Everything

There’s an episode of the Simpsons, where everyone in Springfield gets rich because they sold their pumpkin investment off before Halloween.  Everyone except for Homer, who waited until November 1st to try to sell his pumpkins (he was not very successful… doh!).  With SEO, the same concepts apply, but often Timing is overlooked by many […]


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Sep 22
Hootsuite

Hootsuite Crash Course

Hootsuite: Social Media Dashboard Hootsuite is a social media management tool that simplifies social media tasks by providing a singular dashboard to work from. It pretty well sets the bar in terms of these types of tools. From my research, other tools fall short in one way or another. Some are very powerful, like TweetDeck, […]


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How to use Structured Data

Structured data is all about organizing your information in a way that it can be universally understood, including being easy for search engines to understand the context and intent of your information. What is structured data? Many web pages have a meaning that is obvious to human readers but very complex for a computer to […]


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What is SEM?

SEM is a common term these days, but what does it mean? SEM stands for Search Engine Marketing, essentially marketing your website online. What is the difference between SEO (search engine optimization) and SEM (search engine marketing)? In general terms, the two can be defined as the following: SEO: Earning organic website traffic by optimizing […]


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