Category Archives: Search Engine Optimization

Nov 27
keyboard keywords

Meta-Morphosis (An intro to metadescriptions)

When your website undergoes an SEO review, one of the factors considered is your metadata – including metadescriptions. But what exactly are metadescriptions and how do you make the most of yours to have your website appear higher in search results? Click here to learn more! …That wasn’t a real link, but that last sentence […]


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Oct 16
Franchise SEO

Franchise SEO: What is the Best Local SEO Strategy for Franchises?

Every franchise has its own unique set of challenges regarding digital marketing and local SEO. With this post I’d like to examine some of the common local SEO approaches being used by franchises, the challenges they face, and make suggestions as to the best local SEO strategies they could use. Before going any further, it’s important to stress that […]


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Jul 09
Mobile Rocket SEO

Make Your Website Mobile Friendly – Mobilegeddon

Technology growth is on a constant rise and the use of mobile devices has dramatically increased in the past few years. Most of our daily activities are on our mobile devices. Simple things such as taking notes, setting an alarm, saving the date of a meeting or an event on your calendar, taking pictures, updating […]


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Jun 24
wall with fresh paint

Seven Ways to Clean Up your Old Blog Posts

With SEO, there is a lot of focus on generating fresh content. One popular way to generate new content is to write blogs. Blogs give you a way to write fantastic articles related to your business without cluttering up your main website’s structure. Since a blog is a list of articles, your site will still […]


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Jun 12
rocketSEO logo

Behind the Scenes at Rocket SEO

When you’re deciding to take the leap and hire an SEO company, you want to make sure that you’re selecting the best fit for your needs. You want results, but also want to be able to ask questions, get feedback, make suggestions and be heard. If you’re investing in growing your business and web presence, […]


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Jun 05
Mobile_in_store_research

Mobile “I want to buy” moments

Mobile searches have changed the way that consumers buy products. Instead of having to do all the research at home and going out to buy the product, we are all able to pull out our phones and do a quick comparison on 2 products that are in store. I’m a big fan of Bourbon and […]


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May 28
PageRank and Backlinks

How to Improve a PageRank with Backlinks

Increasing a website’s PageRank is a crucial step when it comes to optimizing a webpage. PageRank is an algorithm set by Google to rank websites in search engine results, which basically means after measuring a few aspects of a website’s pages, Google will determine how important a website is. It’s important for your website to have […]


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May 14
Panda, Pengun and Hummingbird

What are Google’s Algorithms? A practical explanation

You may be asking yourself, “Just what the heck is Google referring to with all this buzz about Pandas, Penguins, and Hummingbirds? What’s next? A Google zoo?” Well fret no longer as I hope to clarify just what kind of power Panda, Penguin and the latest addition, Hummingbird, have in the SEO world and just […]


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May 08
Hockey player celebrating goal, victory with hands and stick up

Setting Goals in Google Analytics

Goal Tracking in Google Analytics is a handy tool to help you get important data about your website’s effectiveness at an instant glance. If you are a small business, Goal Tracking may seem rather daunting, as there are so many options available in the template options.  However, if you keep it simple at the start, […]


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Working with Rocket SEO?

Working with Rocket SEO? The following are some things we usually require from our SEO clients. When we start working with new clients there are a number of things that we typically require to start off on the right path. This is assuming you already have a website and we aren’t having our design team […]


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Apr 10
Mobile responsive rocket SEO website

How to prepare your website for the new Google update

How to prepare your website for the new Google update. As some might know, on April 21st Google will be releasing an update that is targeted specifically at mobile traffic and it will aim to increase the user experience of people searching google on their mobile devices. This article can explain the update:  http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html A […]


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Mar 27
Bing Featured Image

But It’s Not Google

Google is by far the most used search engine in Canada, and at Rocket SEO our goal is to ensure your business ranks higher in Google.  However, there are other search engines out there, and we make it part of our SEO package to ensure you are optimized for success with them as well. Unveiled […]


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Website S.O.S.

Is your website sending out signs of distress? S.O.S. is the international Morse code distress signal (· · · – – – · · ·), which then became associated with phrases such as “Save Our Ship” and “Save Our Souls.” If your website has low visitor counts, high bounce rates and no conversions, your ship is obviously sinking. Chances are you’ve gone down a […]


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Feb 06
google-trends

Google Trends

If you are looking to do Search Engine Optimization (SEO) on your site or run any kind of adwords campaigns, you HAVE to know about Google Trends and how it work. What is Google Trends? http://www.google.ca/trends/. Google Trends is a tracking tool that will graph the search terms that you have entered and display when […]


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Jan 16
dozens of new cars

SEO for New Products

Launching a new product is an exciting endeavor that many of us flirt with. We all have a few ideas, and we’ve seen how on sites like Kickstarter that people have launched new products that have gone from just being a dream to making them instant millionaires. Heck, some guy recently made over 55 thousand […]


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Jan 11
Sign up buttons

Common Sense Conversion Optimization

Let me guess—you’ve arrived at this page not because you don’t have a lot of traffic, and not because your social media isn’t killing it. In fact, you may have a large number of website visitors and a huge social following. But for some reason your phone still is not ringing off the hook, your […]


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Dec 16
Black-Hat-SEO

The Dangers of Black Hat SEO

The dangers of using a SEO company that does Black Hat SEO To start this blog off, if you are wondering what Black hat SEO or White hat SEO is, please take a look at one of our earlier blogs to get you up to date with Google’s best practices when it comes to SEO. http://rocketseo.ca/blog/white-hat-vs-black-hat-seo/  […]


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Dec 11
Google_Old_Style

How SEO has changed

It’s that time of the year again, when people look back at the year of where they were, and where they are, and even where they might go in their lives. Well I want to take a look at how SEO has changed,  please read SEO checklist for 2015 and beyond to see where SEO will go. […]


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Dec 05
Review Us On Google+

The Power of Online Reviews

Let’s be honest – if you are online searching for a product or company, and reviews are available, you will take a look. And, if you happen to find unfavorable opinions, you will more than likely take your business elsewhere. Why take the chance of having a bad customer experience? On the other hand, if […]


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Nov 21
SEO checklist 2015

SEO checklist for 2015 and beyond

As we near 2015, we have been working on our checklists and workflows to make sure our clients’ sites continue to thrive — and stay safe from algorithm updates. You don’t want this to happen to your site. This was the result of a Penguin update which penalizes those involved with link schemes designed specifically to increase rankings. (not […]


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