Google+ Local Management
Google+ Local, formerly known as Google Places, will greatly assist your business to get found in local search results.
If you search for a local product on Google, e.g. 'home painting', you will notice that, following the top few listings, a list of business names will appear with their address. These listings are generated from the Google+ Local database and served up to the viewer as local businesses that match their search result within their geographic area. See below for example.
If you offer a local product or service, getting your business listed in the Google+ Local listings is critical. As the Google+ Local list is placed above most of the organic listings, your Google+ Local listing could generate more leads for you than your actual organic listing. Additionally, having a Google+ Local page will help drive people to your physical location due to the tight integration with Google Search and Google Maps.
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